I like these new services that are popping up now which are measuring the good and not so good comments of customers over the web. www.onalytica.com seem to have an interesting slant on things by including influence into their measurement. I wonder if these types of technology are going to be snapped up as part of the big research boys or if they can keep independent and continue to innovate. Either way I’m going to try to convince a client to run a tracker for a few campaigns to see what you learn.
