About

I’m a Data Planner currently working for a London Direct Marketing Agency. I spend most days getting lost in spreadsheets or data and making stories out of what I find. Otherwise I’m trying to decipher client and suit ramblings. They do seem to try to overcomplicate what DM is all about and waste lots of time, energy and money for little gain. Whatever happend to “Common Sense”?

The aim of my place is so that I can jot down thoughts and ideas I have about Direct Marketing and hopefully a few fun things too.